Craveworthy Brands, the parent company of Wing It On, The Budlong, Krafted Burger + Tap, Genghis Grill, BD s Mongolian Grill and Flat Top Grill, has hired former FAT Brands exec Warwick McLaren as its VP of digital technology. "Warwick s accomplishments…
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Insights from Michael Halen, Senior Restaurant Analyst at Bloomberg Intelligence, Warwick McLaren, VP of Omnichannel Marketing, Roundtable Pizza, Andrew Rebhun, VP Digital Marketing, El Pollo Loco, and Shyam Rao, Co-founder & CEO, Punchh
Now, more than ever, consumers are looking for brands to deliver personalized experiences that provide even greater value. To deliver on these expectations, brands need to create customer-centric experiences that build loyalty.
Customer lifecycle loyalty is the key to building rewarding relationships with guests as they move along on the journey from anonymous buyers to loyal superfans. To address their varying needs, marketers need to deliver dynamic offers and marketing campaigns that drive omnichannel engagement across the lifecycle.