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McDonalds starts offering plant-based burger in the UK and Ireland
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Striking back : McDonald s marketing hires point to a brand ready to double down
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Movers and Shakers: Global, VCCP, TfL, Havas, McDonald s, Initiative, Mindshare
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McDonald s UK and Ireland promotes Michelle Graham-Clare to CMO
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Download the free guide, The rise of product placement and influencer marketing created in partnership with BEN
It’s been a tough time for many in the entertainment industry. But the continued presence of Covid-19 has at least driven a new creativity and fostered a willingness to embrace evolving channels.
Just listen to actor Tom Hanks. Having been one of the first, and best-known, Hollywood stars to contract Covid-19, he vividly described his experience of being an early sufferer of coronavirus – nursing bones that “felt like they were made of soda crackers.” However, Hanks also saw an upside in adversity, detailing how his new movie Greyhound would launch as an Apple+ TV exclusive rather than in theaters. He said that this alternative was a “savior” that “offers us the opportunity to have the movie out.”