Registration, Titling Undergoing Digital Revolution Out of necessity, the pandemic has pushed forward many digital processes that may not have been previously prioritized. As a result, we’ve seen a rapid increase in adoption of electronic registration and title processing, and it shows no signs of slowing down.
The past year brought about a significant acceleration in digital transformation – and this trend was particularly true in the automotive industry as the car buying process shifted online, leading to unprecedented levels of customer satisfaction.
Registration and titling were at the forefront of this revolution. The clear winners thus far include customers, dealerships and state departments of motor vehicles (DMV).
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Car Buyers Move Online To Eliminate The Dealer Jerk-Around, Buyer Satisfaction Climbs to an All-Time High Look How Happy He Is
Editor s Note:
Now what does this say about historic dealer antics.hmmm
Atlanta, Jan. 25, 2021 – There was a time when consumers rated the car-buying process roughly on par with a stubborn root canal. But those days are passing into the rearview mirror now, as auto dealers move more steps of the retail process online resulting in consumer satisfaction hitting an all-time high, according to the new Digitization of End-to-End Retailing (DoEER) study by Cox Automotive.
With buyers spending less time at dealerships and benefitting from more efficient, digital retailing processes, those who were “highly satisfied” with the overall shopping experience reached 72%, up from 60% in 2019. The average vehicle buyer now visits only 2 dealerships in the vehicle buying process, down from 2.7 in 2016.
Cox Automotive Study Finds Car Buying Process Improved During COVID-19 Pandemic
ATLANTA, Feb. 23, 2021 Cox Automotive today released its 11
th annual Car Buyer Journey Study. The extensive study is based on a survey of consumers who bought or leased a new or used vehicle and is designed to offer a detailed look at the vehicle buying process in America, from start to finish.
While the global COVID-19 pandemic has negatively impacted nearly every measure of life, the Car Buyer Journey (CBJ) Study suggests the automobile buying process improved during the prolonged downturn. Both new- and used-vehicle buyers in 2020 report the process took less time and was more efficient than before. Overall, buyer satisfaction reached an all-time high in 2020.
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ATLANTA, Feb. 23, 2021 /PRNewswire/ Cox Automotive today released its 11
th annual Car Buyer Journey Study. The extensive study is based on a survey of consumers who bought or leased a new or used vehicle and is designed to offer a detailed look at the vehicle buying process in America, from start to finish.
While the global COVID-19 pandemic has negatively impacted nearly every measure of life, the Car Buyer Journey (CBJ) Study suggests the automobile buying process improved during the prolonged downturn. Both new- and used-vehicle buyers in 2020 report the process took less time and was more efficient than before. Overall, buyer satisfaction reached an all-time high in 2020.