Cox Automotive Study Finds Car Buying Process Improved During COVID-19 Pandemic
ATLANTA, Feb. 23, 2021 Cox Automotive today released its 11
th annual Car Buyer Journey Study. The extensive study is based on a survey of consumers who bought or leased a new or used vehicle and is designed to offer a detailed look at the vehicle buying process in America, from start to finish.
While the global COVID-19 pandemic has negatively impacted nearly every measure of life, the Car Buyer Journey (CBJ) Study suggests the automobile buying process improved during the prolonged downturn. Both new- and used-vehicle buyers in 2020 report the process took less time and was more efficient than before. Overall, buyer satisfaction reached an all-time high in 2020.
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ATLANTA, Feb. 23, 2021 /PRNewswire/ Cox Automotive today released its 11
th annual Car Buyer Journey Study. The extensive study is based on a survey of consumers who bought or leased a new or used vehicle and is designed to offer a detailed look at the vehicle buying process in America, from start to finish.
While the global COVID-19 pandemic has negatively impacted nearly every measure of life, the Car Buyer Journey (CBJ) Study suggests the automobile buying process improved during the prolonged downturn. Both new- and used-vehicle buyers in 2020 report the process took less time and was more efficient than before. Overall, buyer satisfaction reached an all-time high in 2020.
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