Car Buyers Move Online To Eliminate The Dealer Jerk-Around, Buyer Satisfaction Climbs to an All-Time High Look How Happy He Is
Editor s Note:
Now what does this say about historic dealer antics.hmmm
Atlanta, Jan. 25, 2021 – There was a time when consumers rated the car-buying process roughly on par with a stubborn root canal. But those days are passing into the rearview mirror now, as auto dealers move more steps of the retail process online resulting in consumer satisfaction hitting an all-time high, according to the new Digitization of End-to-End Retailing (DoEER) study by Cox Automotive.
With buyers spending less time at dealerships and benefitting from more efficient, digital retailing processes, those who were “highly satisfied” with the overall shopping experience reached 72%, up from 60% in 2019. The average vehicle buyer now visits only 2 dealerships in the vehicle buying process, down from 2.7 in 2016.
Enhanced Dealertrack Registration and Titling Solutions Help Drive Dealership Efficiencies and Success at Every Step
Solutions enable a more efficient deal finalization from trade-in to vehicle sold from front office to back office
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GROTON, Conn., Feb. 4, 2021 /PRNewswire/ Dealertrack Registration and Title Solutions announces new enhancements to help increase dealership time savings, simplify complex transactions with an intuitive interface, enable real-time electronic registration and title processing, and improve customer satisfaction at the Cox Automotive Experience and NADA 2021. With 84% of franchised dealerships expecting customers to complete more of the purchase process online than ever before, according to Cox Automotive 2021 Industry Predictions study, meeting consumers where they are and how they want to shop will be imperative for dealerships success in today s digital-first environment.
Dealertrack DMS Fully Integrated Solutions Help Dealerships Optimize Operations
New deep synergies add value where it counts most in the year ahead
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DRAPER, Utah, Feb. 3, 2021 /PRNewswire/ Dealertrack DMS, a leading provider of cloud-based technology solutions for car dealerships, announces new integrations geared toward helping dealerships achieve higher efficiency and productivity in today s digital-first environment at the Cox Automotive Experience and NADA 2021. 2020 proved to be a year of significant change in which dealerships had to pivot to meet evolving expectations of service customers, buyers and team members. This transformation also required retailers to address the operational complexities of the day approximately 75% of franchise dealerships were switching to digital sales operations according to the Cox Automotive Sentiment Survey and this doesn t appear to be slowing down in 2021.
vAuto Expands its Inventory Management Capabilities with the launch of Intelligent Promotion
Connects advanced merchandising functionality with inventory intelligence to help increase the likelihood to sell new and used vehicles.
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OAKBROOK TERRACE, Ill., Feb. 1, 2021 /PRNewswire/ vAuto with Intelligent Promotion will launch at the Cox Automotive Experience and NADA 2021, expanding upon vAuto s legendary inventory management capabilities with all new functionalities. Intelligent Promotion integrates within vAuto Conquest and Provision to help automate the merchandising of the most marketable attributes of each and every vehicle. Using vAuto live market insights and the Intelligent Promotion tools allows dealerships to create merchandising campaigns for specific groups of vehicles and automatically apply the content as vehicles arrive in their inventory, creating more consumer engagement where the shopping experience
Pandemic Lessons Influencing Dealers’ Fixed Operations Panelists say dealers are offering what’s now a familiar menu of pickup and delivery and sanitizing customer vehicles, as well as new approaches where dealers get more value from customer data.
In their fixed operations, dealers are putting into practice a variety of lessons learned from the coronavirus pandemic, according to panelists at the Cox Automotive Experience, a series of online presentations running Jan. 25 to Feb. 4.
“Service now is about options for the customer,” says Josh Aaronson, dealer principal-Island Auto Group, based in Staten Island, NY. The group is No.52 in the WardsAuto 2020 Megadealer 100, with 31 dealerships and almost $1.2 billion in revenues.