Colorful graphics, energetic animated sequences and live film are interspersed in Zendeskâs
Golden Age Karate, directed by Sindha Agha. The film recounts how Jeff Wall first began to develop his passion for karate at age 6; heâd be inducted into the USA Martial Arts Hall of Fame at age 10. However, it is his decision to teach karate to senior citizens that makes Wallâs story compelling and connects his biography to Zendesk.
Wall first takes his karate skills to a nursing home after spending many weekends with his grandmother. Imagining that other seniors may be longing social and physical outlets just as she was, Wall soon discovers through his senior students that one is never too old to kick butt. The film was produced for $125,000 and is part of a Zendesk series on âStories about helpful people,â fitting for a company that is encouraging its employees and customers to reimagine consumer support and what it looks like.
Apple shows commitment to data privacy in new ad
The spot is the latest from the brand to demonstrate its commitment to privacy on its iPhones, and introduces its new Tracking Transparency tool which allows users to opt out of data tracking 24/05/2021 7:39 am
Apple is reemphasising its commitment to privacy for the users of its iPhones with a new ad which cleverly illustrates the way that our data is tracked constantly online.
The spot, from TBWA\Media Arts Lab, sees a man buying a coffee, visiting a bank and shopping for potentially embarrassing medical products, all the while being followed by an ever-growing crowd of people tracking his behaviour.
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