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Aminé celebrates the Black American teenage dream in this short film

Aminé celebrates the Black American teenage dream in this short film
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Brand film comes of age

Brand film comes of age The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment. by Steve Barrett Hometown Shot on iPhone by Phillip Youmans was named Brand Film of the Year at the 2021 Brand Film Awards US. Sign in to continue Register Limited Article Views (Excludes Subscriber Only Content) Select Newsletters (Excludes Subscriber Only Bulletins) Limited number of free email bulletins Unlimited Access to PRWeek content Daily Breakfast Briefing PRWeek Daily News (subscriber-exclusive email bulletin) Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content

Brand Film Awards U S : Best of the Best - MM&M - MM+M - Medical Marketing and Media

Brand Film Awards U S : Craft - MM&M - MM+M - Medical Marketing and Media

Colorful graphics, energetic animated sequences and live film are interspersed in Zendesk’s  Golden Age Karate, directed by Sindha Agha. The film recounts how Jeff Wall first began to develop his passion for karate at age 6; he’d be inducted into the USA Martial Arts Hall of Fame at age 10. However, it is his decision to teach karate to senior citizens that makes Wall’s story compelling and connects his biography to Zendesk.  Wall first takes his karate skills to a nursing home after spending many weekends with his grandmother. Imagining that other seniors may be longing social and physical outlets just as she was, Wall soon discovers through his senior students that one is never too old to kick butt. The film was produced for $125,000 and is part of a Zendesk series on “Stories about helpful people,” fitting for a company that is encouraging its employees and customers to reimagine consumer support and what it looks like. 

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