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TBWA\India names Satish Krishnamurthy as Chief Strategy Officer
Krishnamurthy steps into the role previously held by Subramanian Krishnan, who continues as a Consultant with the agency
Satish Krishnamurthy
TBWA\India has announced that Satish Krishnamurthy will be the Chief Strategy Officer with immediate effect. Krishnamurthy steps into the role previously held by Subramanian Krishnan, who is taking on a part-time consulting role with the agency.  Â
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Before joining TBWA\India, Krishnamurthy was Head of Strategy at Sideways Consulting based in Mumbai. With 20 years of international strategic experience, Krishnamurthy has worked with coveted agencies on Madison Avenue, including Mad Dogs and Englishman, Naked Communications and TBWA\Chiat\Day New York. He has led brand strategy and communication planning for clients such as Google, FlipKart, Coca Cola, Nokia, J&J, Kia Motors, Procter & Gamble and Disney India.Â
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Background: AirPods are one of Apple’s most popular products, and at the core of Apple’s long and powerful history with music. Each year, we try to remind people about how magical AirPods are as a product, and how magical listening to your music on them makes you feel.
Reasoning: We believe the right ingredients for culture-defining audio work are “music and movement and art.” A great track, an interesting form of performance, movement or dance, and done in a fresh and artful way. This goes all the way back to the original iPod silhouette ads. Each time we do a new project, we look at many ideas and try to see if they measure up to those three ingredients to see if it feels like something we haven’t seen and would want to watch. This time, it happened to be Double Dutch, but with things that weren’t ropes.
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