UPL LIMITED (India)
The increasing acquisitions, R&D activities, along technical development are some of the strategies adopted by players in the organic market. In addition to this, the players are also approaching e-commerce platforms that help them to expand their consumer base. Various players have come up with collaborative strategies and joint venture programs to gain the upper hand in the industry. These strategies have been adopted by the players of the market. For example, In September 2020, Tropical Melhoramento e Genetica (TMG), a Brazilian company known for developing soy and cotton cultivars, and AgBiome, a player renowned for developing products from the Earth’s microbial communities, announced a new global R&D collaboration. The objective of the partnership is to develop traits with novel modes of action to combat the cotton boll weevil.
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As the coronavirus started to spread across the U.S. last year and consumers grew increasingly concerned about staying healthy, Uncle Matt s Organic wanted to develop a new beverage that would support the immune system.
CEO Matt McLean said the drink company started to look into ingredients to enhance its popular organic orange juice. After researching, McLean said the team landed on elderberry because of its powerful bioflavonoids like quercetin, which some say has potential health benefits.
Elderberries are the deep purple fruit of the elderberry shrub and have a history of use in folk medicine for treating sicknesses like colds. Some experts have said the berries and flowers of elderberry are packed with antioxidants and vitamins that can boost the immune system and have the potential to tame inflammation, but studies have found that the effectiveness varies.
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