UPL LIMITED (India)
The increasing acquisitions, R&D activities, along technical development are some of the strategies adopted by players in the organic market. In addition to this, the players are also approaching e-commerce platforms that help them to expand their consumer base. Various players have come up with collaborative strategies and joint venture programs to gain the upper hand in the industry. These strategies have been adopted by the players of the market. For example, In September 2020, Tropical Melhoramento e Genetica (TMG), a Brazilian company known for developing soy and cotton cultivars, and AgBiome, a player renowned for developing products from the Earth’s microbial communities, announced a new global R&D collaboration. The objective of the partnership is to develop traits with novel modes of action to combat the cotton boll weevil.