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Tia Maria releases matcha cream liqueur in US 11th May, 2021 by Kate Malczewski
Illva Saronno-owned coffee liqueur brand Tia Maria has rolled out a matcha-flavoured variant in the US market.
The new product is part of Tia Maria’s efforts “to strive to meet a younger audience”
Tia Maria Matcha is made using Japanese green tea extract, which provides ‘caffeine and a floral twist’ to the liquid.
“Matcha is extremely popular in coffee shops and it is known around the world for its earthy notes and natural caffeine, so pairing it with our premium Tia Maria flavour was a complimentary fit,” said Ignacio Llaneza, vice president of brand and trade marketing at Disaronno International.
Tia Maria Expands Portfolio With The Launch Of Award-Winning Tia Maria Matcha Cream Liqueur In The U.S. Market
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Tia Maria Matcha Cream Brings The Coffee Shop To The Home Bar With a Natural Japanese Twist.
“Tia Maria continues to strive to meet a younger consumer audience and we’re looking forward to introducing the concept of a mindful Matcha ritual through Tia Maria Matcha,” NEW YORK (PRWEB) May 10, 2021 World-famous Tia Maria Cold Brew Coffee Liqueur is excited to announce the launch of Tia Maria Matcha in the U.S. Market. Already creating buzz in the trade, Tia Maria Matcha was awarded a Gold Medal at the 2021 San Francisco World Spirits Awards. Created with natural Japanese green matcha tea extract, Tia Maria Matcha is a uniquely fresh yet indulgent liqueur. The green matcha tea extract provides a natural caffeine and floral twist on the creamy liqueur.