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Tia Maria releases matcha cream liqueur in US 11th May, 2021 by Kate Malczewski
Illva Saronno-owned coffee liqueur brand Tia Maria has rolled out a matcha-flavoured variant in the US market.
The new product is part of Tia Maria’s efforts “to strive to meet a younger audience”
Tia Maria Matcha is made using Japanese green tea extract, which provides ‘caffeine and a floral twist’ to the liquid.
“Matcha is extremely popular in coffee shops and it is known around the world for its earthy notes and natural caffeine, so pairing it with our premium Tia Maria flavour was a complimentary fit,” said Ignacio Llaneza, vice president of brand and trade marketing at Disaronno International.