CCPA issues advisory on misleading COVID ads; how will brands be impacted?
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The unsubstantiated claims that are punishable include 99.9% germ kill , immunity boosting , virus killing , and protects from COVID-19 .
The Central Consumer Protection Authority (CCPA) has issued an advisory to remind the advertisers that making unsubstantiated COVID-related claims in advertisements is a punishable offence.
The advisory pulls up the provisions of the Consumer Protection Act, which came into effect from July 24, 2020 to regulate matters related to the violation of consumer rights, unfair trade practices, and false or misleading advertisements.
The notice adds that since 2020, the consumers have been grappling with a global crisis situation due to the CQVID pandemic. In such uncertainties, they are looking for any means that assure immunity from the diseases.
The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.
An alternative narrative in midst of pandemic
By IANS |
Published on
Thu, Dec 10 2020 15:27 IST |
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Researchers create 3D-printed nasal swab for Covid testing.. Image Source: IANS News
New Delhi, Dec 10 : Here Today, Here Tomorrow is a pandemic-inspired fiction title comprising of four alternative stories of the future and a fifth by a 16-year-old invitee.
The short stories explore forces that will surely impact the future, but the intensities of which are difficult to predict. Health routines, changing paradigms in technology and touch, food habits, family relationships, living methods, class divide, job stresses, money issues, child care, political promises. all this and more pepper the stories, each with a twist in the tail.