CCPA issues advisory on misleading COVID ads; how will brands be impacted?
Share Via:
The unsubstantiated claims that are punishable include 99.9% germ kill , immunity boosting , virus killing , and protects from COVID-19 .
The Central Consumer Protection Authority (CCPA) has issued an advisory to remind the advertisers that making unsubstantiated COVID-related claims in advertisements is a punishable offence.
The advisory pulls up the provisions of the Consumer Protection Act, which came into effect from July 24, 2020 to regulate matters related to the violation of consumer rights, unfair trade practices, and false or misleading advertisements.
The notice adds that since 2020, the consumers have been grappling with a global crisis situation due to the CQVID pandemic. In such uncertainties, they are looking for any means that assure immunity from the diseases.
no. the most any one of them gets when they sign for this class action settlement is $10. the lawyers who brought the case get a couple million dollars. what is the case about? is it about people who thought people with terrible bad breath like mark who thought they were chewing gum to improve their con daingts didn t work? that s not what the case is about. it s about whether it kills the germs or maims the germs. who cares. megyn: the question was they got in trouble because the gum says with natural germ killing. and apparently it says that it has magnolia dark extract. and they claim it kills the germs that cause bad breath while other gums can only mask bad breath. that s the claim that got them in trouble. as it turns out magnolia bark extract doesn t kill the germs. $7 million.