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Latin American Audiences Deal for Comscore June 29 2021 Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. The agreement covers the key regional economies of Argentina, Chile, Peru, Colombia, Mexico and Brazil. Comscore s AI-based Predictive Audiences solution analyses which contexts are most akin to Retargetly audiences so that the latter can be reached without the need for cookies or other user-tracking IDs. The solution is part of Comscore s Activation suite, which helps advertisers reach audiences across desktop, mobile and Connected TV based on age and gender demographics, TV viewership, OTT consumption, and consumer behavior such as automotive purchase data, location data, B2B, and non-FCRA financial data.

United statesMexico cityDistrito federalBuenos airesLeonidas rojasMel crowtherNick thomasSanti darmandrailLatin american audiences dealPredictive audiencesChief revenueProduct officerCone directorLatin americaஒன்றுபட்டது மாநிலங்களில்மெக்ஸிகோ நகரம்