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Epsilon acquires Retargetly, expanding database to Latin America

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies Martes, 29 Junio 2021 08:32 Latinoamérica, 29 de Junio de 2021.- Retargetly, la plataforma líder de inteligencia de datos en latinoamérica, anunció su alianza con Comscore (NASDAQ: SCOR), un socio de confianza para la planificación, transacción y evaluación de medios en las diferentes plataformas, para ofrecer la primera solución de targeting sin cookies diseñada específicamente para la región de América Latina. El acuerdo es regional, con foco en los principales países de la región: Argentina, Chile, Perú, Colombia, México, y Brasil. La solución que proponen usa inteligencia artificial para entender cuales son los contextos más afines a las audiencias de Retargetly, y permite alcanzar esas audiencias sin necesidad de cookies o IDs de otro tipo. Es el casamiento entre audiencias y context

Daily Research News Online no 31687 - Latin American Audiences Deal for Comscore

Latin American Audiences Deal for Comscore June 29 2021 Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. The agreement covers the key regional economies of Argentina, Chile, Peru, Colombia, Mexico and Brazil. Comscore s AI-based Predictive Audiences solution analyses which contexts are most akin to Retargetly audiences so that the latter can be reached without the need for cookies or other user-tracking IDs. The solution is part of Comscore s Activation suite, which helps advertisers reach audiences across desktop, mobile and Connected TV based on age and gender demographics, TV viewership, OTT consumption, and consumer behavior such as automotive purchase data, location data, B2B, and non-FCRA financial data.

Comscore and Retargetly develop cookie-free targeting tool | News

Comscore and Retargetly develop cookie-free targeting tool | News
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Killi Ltd : Killi Partners with Retargetly to Deliver Verified and Consented Data in International Markets

Killi Ltd.: Killi Partners with Retargetly to Deliver Verified and Consented Data in International Markets New York, New York (Newsfile Corp. - January 19, 2021) - Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) ( Killi ), a global leader in data and consumer privacy, partners with Retargetly to offer verified and unique data sets through all its platforms that will allow buyers to create more comprehensive user profiles. Privacy laws are evolving and the market demands high quality data that complies with all current regulations. In this context, Killi, a global leader in data and consumer privacy, partners with Retargetly, a leading data intelligence platform in Latin America, to deliver 1st-party and consensually given data for brands, agencies and publishers in international markets.

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