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United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call
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Burger King redesign logo whopper according to designers

Two designers told Insider that the design successfully incorporates the brand s original look. The new logo uses shapes and colors to suggest the look of a whopper. Burger King announced its first total rebrand in over 20 years in January, including a return to a logo with a classic look and an emphasis on the whopper. The new logo is a modern version of the classic BK look, putting the restaurant name between two buns. All the branding was redesigned in colors inspired by the whopper, too, including yellow, brown, red, and orange with a new Flame font. The chain is slowly rolling out aspects of the design that take longer to change, like employee uniforms in new brand colors, and logos and signage that emphasize the flame-grilled whopper and open kitchens that show off the broiler.

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RBI s Clubhouse chat democratizes the earnings call

Restaurant Brands International Leaders from Restaurant Brands International hosted an hour-long Clubhouse chat on Friday. They answered questions about how to remain relevant and Clubhouse as a marketing platform. Duncan Fulton, who led the discussion, sees the audio app as a place to have authentic conversations with real people. On Friday afternoon, executives from Restaurant Brands International, the parent company of Burger King, Popeyes, and Tim Horton s, hosted an Open Kitchen chat on Clubhouse. It was billed as a consumer-friendly alternative to the analyst-focused quarterly earnings call, giving RBI customers the same access and ability to ask questions of the companies leadership.

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P&G brand boss Marc Pritchard crowned WFA s Global Marketer of the Year

By Rebecca Stewart-04 February 2021 08:00am Pritchard takes the crown after a year of helping the business successfully navigate the new normal Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has been named Global Marketer of the Year for 2020 by the World Federation of Advertisers (WFA). Pritchard takes the crown following a turbulent 12 months, through which he has encouraged his marketing teams to focus on ‘lean innovation,’ put a laser-sharp focus on brand purpose, sustainability, and business growth, and successfully steered the business towards the calmer waters of the new normal. The Ariel and Pampers marketing boss won following a combined vote from an expert jury and the industry at large and WFA members, with each accounting for half of the final score.

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Why we should all be promoting creative brilliance

Why we should all be promoting creative brilliance When Ben Kay discovered that Fernando Machado, CMO of Burger King, was tweeting about copywriting, he was impressed, and wondered why creatives aren’t doing the same 01/02/2021 8:01 am When I write this column I tend to look at a trend or recent issue in advertising, then I almost always end up explaining why it might be problematic, but finish by steering things in the direction of a possible improvement or two. Yes, ads are worse than they used to be, and the business isn’t as fun or as well-paid as it was, but we’re in it now, so let’s be part of the solution.

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