On this special episode of Design Matters, we take a look back at the collective brilliance of the filmmakers interviewed in 2023. Best of Design Matter…
Two designers told Insider that the design successfully incorporates the brand s original look.
The new logo uses shapes and colors to suggest the look of a whopper.
Burger King announced its first total rebrand in over 20 years in January, including a return to a logo with a classic look and an emphasis on the whopper.
The new logo is a modern version of the classic BK look, putting the restaurant name between two buns. All the branding was redesigned in colors inspired by the whopper, too, including yellow, brown, red, and orange with a new Flame font.
The chain is slowly rolling out aspects of the design that take longer to change, like employee uniforms in new brand colors, and logos and signage that emphasize the flame-grilled whopper and open kitchens that show off the broiler.