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Why we should all be promoting creative brilliance
When Ben Kay discovered that Fernando Machado, CMO of Burger King, was tweeting about copywriting, he was impressed, and wondered why creatives aren’t doing the same 01/02/2021 8:01 am
When I write this column I tend to look at a trend or recent issue in advertising, then I almost always end up explaining why it might be problematic, but finish by steering things in the direction of a possible improvement or two. Yes, ads are worse than they used to be, and the business isn’t as fun or as well-paid as it was, but we’re in it now, so let’s be part of the solution.