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How Infosys is bringing phygital experience to the Australian Open 2021
Infosys global marketing lead details the B2B thinking and experience approach driving its virtual event innovation around this year s Australian grand slam Snap of the 3D Australian Open Virtual Hub
Always-on, ‘phygital’ event models are set to become the norm as brands learn from the experiences of 2020 and re-evaluate their approach to client engagement long-term, Infosys VP global marketing, Navin Rammohan, claims.
The marketing chief caught up with
CMO this week to discuss the IT services company’s third year of partnership with the Australian Open and digital capabilities it’s brought online to help build fan, sponsor and VIP engagement in 2021.
Photo by Soobum Im/Getty Images
The No. 11 UCLA Bruins haven t played since their 61-49 loss to the No. 1 Stanford Cardinal on Dec. 21. Meanwhile, their Sunday opponent, the No. 8 Oregon Ducks, just played a warm-up game on Friday, defeating the USC Trojans 92-69 at home.
Oregon will be home for the second straight game, hosting the Bruins at 4 p.m. ET (Pac-12 Network).
The Ducks have multiple streaks on the line in this one: 27-straight wins, 24-straight regular season Pac-12 victories, and 22-consecutive home successes.
The last time UCLA visited Eugene, they overcame a 22-point deficit to upset Oregon, 74-69, on Feb. 22, 2019. However, both teams’ rosters have changed significantly since that game.
David Banks-USA TODAY Sports
With the Connecticut Huskies’ return grabbing most of the attention, the Big East is looking a little different these days. But there is still plenty of non-UConn talent in the conference, with one senior in particular sneaking up on those looking to flesh out their mock draft boards with lesser-known players.
Selena Lott, a 5-foot-11 wing playing for the Marquette Golden Eagles, has the potential to be one of the first players from the Big East to be selected in the 2021 WNBA Draft. While she is modest about her professional future, there’s plenty to like about Lott’s game, which is steady and efficient in a way that could be attractive to teams in the strongest women’s basketball league in the world.
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