How Infosys is bringing phygital experience to the Australian Open 2021
Infosys global marketing lead details the B2B thinking and experience approach driving its virtual event innovation around this year s Australian grand slam Snap of the 3D Australian Open Virtual Hub
Always-on, ‘phygital’ event models are set to become the norm as brands learn from the experiences of 2020 and re-evaluate their approach to client engagement long-term, Infosys VP global marketing, Navin Rammohan, claims.
The marketing chief caught up with
CMO this week to discuss the IT services company’s third year of partnership with the Australian Open and digital capabilities it’s brought online to help build fan, sponsor and VIP engagement in 2021.