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With vaccines promising a soon-coming return to normal travel and office commutes, telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads. Like most brands at the beginning of pandemic lockdown, Ro paused out-of-home advertising for months. But by spring of this year, alongside a vaccine rollout and an upward trend in New York City public transportation ridership, the telehealth brand was ready to get back in the game. It went live with an OOH campaign for Roman at several subway stations and for Rory, its women’s healthcare brand, along an NYC highway.

New yorkUnited statesBrian rappaportRob schutzGavin wilsonQuan media groupபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்பிரையன் ராப்பபோர்ட்கொள்ளை ஶட்ஸ்கவின் வில்சன்குவான் மீடியா குழு