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Mischief @ No Fixed Address second leg of its work for Pfizer has arrived in the form of out-of-home ads running across the US in more than 175 markets. It is powered by $2.7M in donated media from Quan Media Group. In addition, the NBA will run the ads across its network.
The goal of the spots is to remind Americans that it is because of each of the intimate, interpersonal moments featured that we should all get vaccinated. The ads feature real people who provided personal footage to be used for this campaign to encourage Americans to seek vaccination.
The vaccine confidence PSAs are a collaborative effort from the American Nurses Association, National Black Nurses Association, American Pharmacists Association, The American College of Emergency Physicians, American College of Preventive Medicine, Pfizer and BioNTech.
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Mischief’s PSAs seek to build widespread vaccine confidence
A joyous baby announcement is better in person.
Pfizer / BioNTech January 12, 2021
There are plenty of obvious health reasons that people should seriously consider getting a Covid-19 vaccine. What’s equally important and some may argue more crucial are the mental health and emotional considerations.
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