With vaccines promising a soon-coming return to normal travel and office commutes, telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads.
Like most brands at the beginning of pandemic lockdown, Ro paused out-of-home advertising for months. But by spring of this year, alongside a
vaccine rollout and an upward trend in New York City public transportation ridership, the telehealth brand was ready to get back in the game. It went live with an OOH campaign for Roman at several subway stations and for Rory, its women’s healthcare brand, along an NYC highway.
Top DTC brands from Roman to Brooklinen on the next wave of outdoor ads
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Quan, AdQuick partner to streamline OOH ad campaigns
digitalsignagetoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digitalsignagetoday.com Daily Mail and Mail on Sunday newspapers.
Quan Partners with AdQuick to Deliver Transparent Out-of-Home Measurement & Attribution
prweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweb.com Daily Mail and Mail on Sunday newspapers.
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Mischief @ No Fixed Address second leg of its work for Pfizer has arrived in the form of out-of-home ads running across the US in more than 175 markets. It is powered by $2.7M in donated media from Quan Media Group. In addition, the NBA will run the ads across its network.
The goal of the spots is to remind Americans that it is because of each of the intimate, interpersonal moments featured that we should all get vaccinated. The ads feature real people who provided personal footage to be used for this campaign to encourage Americans to seek vaccination.
The vaccine confidence PSAs are a collaborative effort from the American Nurses Association, National Black Nurses Association, American Pharmacists Association, The American College of Emergency Physicians, American College of Preventive Medicine, Pfizer and BioNTech.