CoSell Launches LinkedIn For B2B Sales Partnerships, With Backing From SaaStr
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AUSTIN, Texas, Dec. 22, 2020 /PRNewswire/ CoSell, a SaaS platform for B2B companies to find customer overlaps with partners to facilitate warms introductions, announced today it has raised $2MM million in seed funding to accelerate its growth and help companies unlock revenue with every partnership. The round was led by Pivot North with participation from SaaStr Fund.
Co-founders Brendon Cassidy, Pete Ryan, and Andrew Burleson believe that, by leveraging the CRM between partners to effectively build private sales graphs , CoSell has created the ability for partnering sales organizations to sell more, together. The platform supports a growing demand for partner co-selling as a business strategy through warm, qualified introductions. The growth of APIs has been tech partnerships commonplace, however, the CRM data for co-selling has been siloed up