CoSell Launches LinkedIn For B2B Sales Partnerships, With Backing From SaaStr
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AUSTIN, Texas, Dec. 22, 2020 /PRNewswire/ -- CoSell, a SaaS platform for B2B companies to find customer overlaps with partners to facilitate warms introductions, announced today it has raised $2MM million in seed funding to accelerate its growth and help companies unlock revenue with every partnership. The round was led by Pivot North with participation from SaaStr Fund.
Co-founders Brendon Cassidy, Pete Ryan, and Andrew Burleson believe that, by leveraging the CRM between partners to effectively build "private sales graphs", CoSell has created the ability for partnering sales organizations to sell more, together. The platform supports a growing demand for partner co-selling as a business strategy through warm, qualified introductions. The growth of APIs has been tech partnerships commonplace, however, the CRM data for co-selling has been siloed up until now.