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Eric Henry, a Burlington entrepreneur, was facing a dilemma.
As the founder of a T-shirt company named TS Designs, he was seeing reduced demand for his shirts due to the pandemic, and he had years worth of inventory clogging up his space. He spoke with his close manufacturing partner Lori Trotter of Trotters Sewing Company, and she came up with an idea that ended up making them about $250,000 in revenue.
Trotters Sewing Company in Asheboro is a master of market diversification. The umbrella of products they sew covers the furniture, bedding, pet, military, and medical industry. Henry first approached them to brainstorm ideas for what to do with his overflowing inventory of T-shirts. His original idea was to turn them into grab bags, but Trotter had noticed the demand for PPE and asked: What if we made them into masks instead?
CoSell Launches LinkedIn For B2B Sales Partnerships, With Backing From SaaStr
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AUSTIN, Texas, Dec. 22, 2020 /PRNewswire/ CoSell, a SaaS platform for B2B companies to find customer overlaps with partners to facilitate warms introductions, announced today it has raised $2MM million in seed funding to accelerate its growth and help companies unlock revenue with every partnership. The round was led by Pivot North with participation from SaaStr Fund.
Co-founders Brendon Cassidy, Pete Ryan, and Andrew Burleson believe that, by leveraging the CRM between partners to effectively build private sales graphs , CoSell has created the ability for partnering sales organizations to sell more, together. The platform supports a growing demand for partner co-selling as a business strategy through warm, qualified introductions. The growth of APIs has been tech partnerships commonplace, however, the CRM data for co-selling has been siloed up