Cuemath appoints OMD | Media | Campaign India campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.
About Webinar Indiantelevision.com initiative is to understand the marketers/advertisers & broadcasters viewpoint on the Power of the Television advertising medium & how brands/advertisers are using this medium to reach out effectively to their target audience. Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households
Brands will not pull out but be very cautious about media spend.
06 May, 2021 - 08:30 AM IST | By indiantelevision.com Team
KOLKATA: Television advertising is expected to bounce back this year, courtesy a power-packed live sports line-up. While the January-March period has been exceptionally good for the industry, there has been a sudden reversal since then – IPL 2021 has been halted midway, partial lockdown has been imposed in several states, and the augury of a third wave of the Covid2019 pandemic have raised the question whether the year will pan out as initially forecast. It is for certain that this quarter will be under stress, experts said in a virtual roundtable organised by Indiantelevision.com.
Pic Credit: Unsplash The first wave of the pandemic led to drastic changes in the business environment across all sectors. Individuals, too, were impacted on a personal level by a variety of factors. Amidst the gloom and doom of 2020, companies were looking forward to the reunion of employees at their workplace around Q2 this year. Unfortunately, the second wave of the pandemic, much worse than the first, has made this close to impossible at the moment. With this comes the question playing around in most minds: will the work from home culture set in permanently? With the current sentiment, leaders seem to believe that the work from home culture is here to stay. However, this might vary according to the nature of the work. Speaking about the likeliness of this, Anand Bhadkamkar, CEO, Dentsu International India, says, “It won t be a permanent culture. Businesses will operate at 60-40 capacity once things settle down. Companies have given up their premises and people hav
Promax announces first-ever India Regional Conference and Awards 2021 on April 30
The virtual event will have big names ranging from FMCG to media, who will take viewers through their thoughts and insights on the rise of regional content, grow newer audiences, uncover the latest trends and unfold the new set of rules in the regional story of media and entertainment Delhi, April 22, 2021
Given the ânew-normalâ, Promax has embarked on a new journey with the first-ever Promax India Regional Conference and Awards 2021.
The virtual event will take place on Friday, April 30, from 2pm as the biggest names ranging from FMCG to media will take viewers through their thoughts and insights on the rise of regional content, grow newer audiences, uncover the latest trends and unfold the new set of rules in the regional story of media and entertainment. All this and more from the comfort of homes at the first Promax Regional Virtual Conference and Awards 2021.