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The first wave of the pandemic led to drastic changes in the business environment across all sectors. Individuals, too, were impacted on a personal level by a variety of factors. Amidst the gloom and doom of 2020, companies were looking forward to the reunion of employees at their workplace around Q2 this year. Unfortunately, the second wave of the pandemic, much worse than the first, has made this close to impossible at the moment. With this comes the question playing around in most minds: will the work from home culture set in permanently?
With the current sentiment, leaders seem to believe that the work from home culture is here to stay. However, this might vary according to the nature of the work. Speaking about the likeliness of this, Anand Bhadkamkar, CEO, Dentsu International India, says, “It won't be a permanent culture. Businesses will operate at 60-40 capacity once things settle down. Companies have given up their premises and people have learned to operate remotely. Some of our brands, too, will work out of home, whereas the rest will come to the office.”