About Webinar Indiantelevision.com initiative is to understand the marketers/advertisers & broadcasters viewpoint on the Power of the Television advertising medium & how brands/advertisers are using this medium to reach out effectively to their target audience. Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households
Brands will not pull out but be very cautious about media spend.
06 May, 2021 - 08:30 AM IST | By indiantelevision.com Team
KOLKATA: Television advertising is expected to bounce back this year, courtesy a power-packed live sports line-up. While the January-March period has been exceptionally good for the industry, there has been a sudden reversal since then – IPL 2021 has been halted midway, partial lockdown has been imposed in several states, and the augury of a third wave of the Covid2019 pandemic have raised the question whether the year will pan out as initially forecast. It is for certain that this quarter will be under stress, experts said in a virtual roundtable organised by Indiantelevision.com.
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
The countryâs leading advertisers are on the wait-and-watch mode as state-wise curfews may hit the overall consumer sentiment. Some brands are worried that the restrictions may even impact their supply chain Mumbai, April 16, 2021
As more and more states put in place lockdown-like restrictions to curb the spread of the Covid-19 pandemicâs second wave, brands are going back to the drawing board to revisit their media spend strategy for the ongoing quarter.Â
Rising Star Awards 2021 Entries Open -
Advertisement
As consumer demand was getting back on track in February and March, several brands had prepared ambitious media plans to make the most of the increasing consumption. However, with the rise in Covid-19 cases and the implementation of lockdown-like restrictions by the governments, the overall demand is likely to be dampened.Â
The Budget’s push to boost the economy, plus new vehicle launches, will push the industry’s ad spends by 15% for the coming fiscal. A large portion of spends will go on digital followed by TV and print