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Indiantelevision com s TV Linx Reporter dated 10 April 2021 - links to broadcasting, cable, satellite, media, TV, television related news stories from India and abroad 07

Indiantelevision com s TV Linx Reporter dated 10 April 2021 - links to broadcasting, cable, satellite, media, TV, television related news stories from India and abroad 07
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

From digital to DD Free Dish: All about The Q s unique proposition

It has become one of India s fastest growing youth entertainment brands. 10 Apr, 2021 - 09:02 AM IST     |     By Shikha Singh     MUMBAI: It won’t be a stretch to describe The Q India channel as a jack of all trades. A Hindi GEC at its core, it also offers digital programming from social media stars and leading digital video creators. On the back of this, it has become one of India s fastest growing youth entertainment brands reaching 4.4 Gross Rating Points (GRP) according to  Broadcast Audience Research Council (BARC) data for February 2021. Now, the Q has landed a spot on DD Free Dish and will be available as an FTA channel from 15 April. The channel is targeting one of Asia’s largest markets and its burgeoning young audience with an exciting new proposition – serving digital first content to TV audiences.

Hansa Research to cease services to BARC and MDL

Hansa Research got embroiled in controversy after the TRP scam broke. 06 Apr, 2021 - 12:45 PM IST     |     By indiantelevision.com Team     MUMBAI: Hansa Research, the third party agency which measures television rating points (TRP) for Broadcast Audience Research Council (BARC) and Meterology Data Pvt Ltd (MDL), has decided to withdraw its services from 30 July 2021. According to sources, Hansa and MDL have mutually agreed upon service disengagement and that MDL is well equipped in data collection and will continue to provide services without any interruption. We haven t heard from you for over four months though there was a sense of urgency to get our response to the RFP by 17 November, with a deadline to finalise the new vendors/contractors by 1 December 2020. We assume you have finalised the new set of vendors for managing your panel homes and that we can now be relieved of our duties, Hansa Research CEO Praveen Nijhara wrote in a letter addressed to MDL. 

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