It has become one of India s fastest growing youth entertainment brands.
10 Apr, 2021 - 09:02 AM IST | By Shikha Singh
MUMBAI: It won’t be a stretch to describe The Q India channel as a jack of all trades. A Hindi GEC at its core, it also offers digital programming from social media stars and leading digital video creators. On the back of this, it has become one of India s fastest growing youth entertainment brands reaching 4.4 Gross Rating Points (GRP) according to Broadcast Audience Research Council (BARC) data for February 2021.
Now, the Q has landed a spot on DD Free Dish and will be available as an FTA channel from 15 April. The channel is targeting one of Asia’s largest markets and its burgeoning young audience with an exciting new proposition – serving digital first content to TV audiences.