Does Asda pitch show it has learnt the lessons of years of shopping around?
As Havas prepares to take on the £52m Asda account, its leaders would be forgiven for feeling nervous as well as excited.
by Maisie McCabe
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How can agencies compete with the tech giants for talent?
Adland is losing people to the likes of Amazon, Apple, Facebook and Google. How can it fight back?
by Maria Iu
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Neil Christie Neil Christie, director of growth markets at Wieden & Kennedy, is departing the creative network after 17 years. After a period of self-reflection during the Covid pandemic, Christie is leaving the advertising industry to study literature. Managing director of Wieden & Kennedy London from 2004 to 2017, Christie established the agency – alongside long-time, and also departing, executive creative director Tony Davidson – as one of the most respected creative shops in the UK, producing work for brands like Arla Cravendale, Honda and Nike. Christie, who will leave the agency in June, said: “I feel extraordinarily lucky and grateful to have found a home at a place where I’ve been able to work with brilliant people, to make good friends and to be myself. And now looking forward to something completely different, studying literature at King s College London.”
Laundrette : BBH s CMO on the ad that built the agency
Bartle Bogle Hegarty s global CMO reflects on the significance of Laundrette following the death of Nick Kamen this week.
by Adam Arnold
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