Parle Products partners with IBM to drive growth
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Last Updated: Apr 22, 2021, 02:46 PM IST
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This will help Parle get its products, such as Parle-G, the world s top-selling biscuit by volume to market at the right time and in the right place, it added.
Agencies
Through streamlining operations and achieving greater scalability to meet changing demands, Parle expects to witness business growth in India and beyond, it added.
India’s prominent biscuit brand Parle has partnered with IBM to drive growth by moving its operations to hybrid cloud. Parle would migrate SAP workloads to IBM Cloud to gain flexibility and scale to help meet increasing consumer needs, said IBM in a press release
Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
Actor
The campaign is conceptualised by
Lowe Lintas. Britannia s
Milk Bikis has launched a campaign that calls its competitors ordinary and says that children need more than just glucose in their biscuits.
Children’s nutrition, particularly in the times of a pandemic is a top priority for parents and they are always trying to get children to try out foods that have the goodness of wholesome ingredients. But given the fact that children are picky eaters, this is an uphill task for parents. To study the attitudes of mothers towards kids’ nutrition during the on-going pandemic, Britannia Milk Bikis set up a Nation-wide study amongst mothers of children aged between 4-12, in the latter half of 2020. The overwhelming data that emerged from the study is that 79% of Indian Moms feel the wholesomeness of Traditional Foods like Parantha, Daliya and Doodh Roti is what they would most want included in their kids’
Made in India and resilience key themes in Republic Day ads
Ambuja Cement s campaign School shows an aged school peon who believes in keeping the tradition of celebrating Republic Day alive.Premium
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A variety of homegrown firms have highlighted their contribution to the country s growth through 72nd Republic Day campaigns this year, building on PM Narendra Modi s Make in India call and riding on the sentiment towards supporting local brands.
Parle Products, the makers of Parle - G biscuits, released an integrated campaign titled Swadeshi that talks about the ‘Made in India, made by India’ concept and celebrates the country s heterogeneity while invoking a sense of solidarity. The campaign has been conceptualised by advertising agency Rediffusion.
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New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.
Both ads start with a crunch - in one, a homemaker dips Britannia Toastea in chai and starts dispensing her bahu duties towards her sasurji, kiddo and hubby with panache, as her saas (Neena Gupta, by the way) looks on with pride. Meanwhile, in another ad, for Parle G, a kid cutely relieves his mom of her thankless, nonstop housework by making the family - (again, a sasur, a hubby and a kiddo) - realise that she needs a break from fetching them their chai and looking for lost objects. It takes the brand s G for Genius stance ahead.