Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
Actor
The campaign is conceptualised by
Lowe Lintas. Britannia s
Milk Bikis has launched a campaign that calls its competitors ordinary and says that children need more than just glucose in their biscuits.
Children’s nutrition, particularly in the times of a pandemic is a top priority for parents and they are always trying to get children to try out foods that have the goodness of wholesome ingredients. But given the fact that children are picky eaters, this is an uphill task for parents. To study the attitudes of mothers towards kids’ nutrition during the on-going pandemic, Britannia Milk Bikis set up a Nation-wide study amongst mothers of children aged between 4-12, in the latter half of 2020. The overwhelming data that emerged from the study is that 79% of Indian Moms feel the wholesomeness of Traditional Foods like Parantha, Daliya and Doodh Roti is what they would most want included in their kids’