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Origin launches first work from M&C Saatchi
May 20, 2021 8:15
M&C Saatchi has released its first work for energy company Origin after winning the account in a pitch in January. The account was previously held by TBWA Melbourne, which chose not to take part in the pitch.
The various TVCs shows a raft of situations where making a choice leads to change for the better, with the tagline ‘Origin. Where all good change starts”.
It forms part of Origin’s 90 Days of Change initiative, which is seeking to get customers to make changes to everyday decisions to then create an impact, using the statement: ‘Because even one change can change everything around us – for good’.
May 20, 2021 9:16
The ABC’s producer and broadcaster, Dr Norman Swan, has compared the Federal Government’s $24 million COVID-19 vaccine immunisation campaign to something produced by a “communist government committee”.
Speaking on his daily podcast, Coronacast, Dr Swan said the style of advertisements chosen by the government were failing to produce the desired outcome and were “not enough”.
“We’ve got some of the best advertising creatives in the world in Australia, and we could produce, if we unleashed them, they could produce some amazing creative, rather than something that looks as if it’s been created by a communist government committee,” said Dr Swan.
iSentia makes 6 redundant as market value hits new low
May 20, 2021 11:22
Media monitoring company iSentia has made six redundancies and a number of staff changes to its commercial team as its share price and market value plummet.
A statement from the company said that the redundancies and subsequent promotions in the Australian and New Zealand Commercial division were “in line with the automation of client services, including the broadcast transformation program,” and as a result “some manual processing roles aren’t required”.
Harrison, CEO of Isentia
iSentia’s market capitalisation is down to approximately $13.34 million, according to the Australian Securities Exchange (ASX) with a share price of $0.068 to $0.070. This is in stark contrast to its former value of close to $1 billion in December 2015 ($986 million) and a share price of $5.00 in the corresponding period. It was during that time that the business purchased the failed King Content.