Origin launches first work from M&C Saatchi
May 20, 2021 8:15
M&C Saatchi has released its first work for energy company Origin after winning the account in a pitch in January. The account was previously held by TBWA Melbourne, which chose not to take part in the pitch.
The various TVCs shows a raft of situations where making a choice leads to change for the better, with the tagline ‘Origin. Where all good change starts”.
It forms part of Origin’s 90 Days of Change initiative, which is seeking to get customers to make changes to everyday decisions to then create an impact, using the statement: ‘Because even one change can change everything around us – for good’.