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Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification
This latest addition builds more trust among brands, apart from validating the companyâs targeted approach and a result-oriented strategy to help them reach the intended audience Delhi, April 07, 2021
Bobble AI, the conversation media platform that makes everyday smartphone conversations expressive, smart, and personalised, has announced that it has been certified by Nielsen for Digital Ad Ratings (DAR), which deals in advertising campaign measurement.
The AI-led tech platform already has an in-house data analytics team that gives brand marketers deeper insights such as measurement of reach and frequency per campaign.
Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV
YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here s what you need to know. SEJ STAFF Amy BishopOwner & Marketing Consultant at Cultivative, LLC
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In 2020, more people than ever streamed YouTube on connected TVs (CTV).
This is driven in part by people spending more time at home, resulting in more folks choosing to watch YouTube primarily on the TV screen.
In December 2020, a quarter of logged-in YouTube CTV viewers watched content almost exclusively (more than 90%) on the TV screen, according to internal YouTube data.
Roku to Acquire Nielsen s Addressable TV Advertising Business
Todd Spangler, provided by
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Roku will add a fat stack of ad tech to its streaming platform under a deal to buy Nielsen’s Advanced Video Advertising business, putting Roku in position to offer a fully addressable advertising solution for TV programmers.
Under the agreement, announced Monday, Roku will obtain Nielsen’s video automatic content recognition (ACR) technology and dynamic ad insertion (DAI) system, which can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming platforms. In addition, Nielsen and Roku are entering into a multiyear pact under which data from Roku’s platform will be incorporated into the forthcoming Nielsen One cross-media measurement solution.