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E-commerce spots a new fashion trend
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Amazon, Flipkart, Myntra and Ajio, among others, are enticing new customers especially in smaller towns with TikTok-style social commerce.
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Fashion is driving the next phase of ecommerce growth in India, especially in smaller towns.
New Delhi: Flipkart added millions of new customers during the Covid-19 pandemic as shopping shifted online, and about half of the buyers started their e-commerce journey by purchasing a fashion item.
Fashion is driving the next phase of e-commerce growth in India, especially in smaller towns, where an up-and-coming tech-savvy generation is slowly catching up with their urban counterparts, e-commerce company executives said.