Ad Targeting in the Extended Identity Crisis | Meet the Analyst Webinar | July 15
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Identifying and reaching the right audiences is among advertisers’ most important tasks. And digital media has provided unprecedented levels of addressability.
But consumer privacy and data protection regulations, along with infrastructural changes like Apple’s AppTrackingTransparency (ATT) framework and the eventual deprecation of third-party cookies, are making ad targeting more difficult.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offers her perspective on the latest privacy developments, and shares best practices for advertisers to understand and reach audiences.
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