Trends and Insight 15 Add to collection
Creatives from Australia take a trip down memory lane as they tell LBB’s Natasha Patel about their favourite campaigns from yesteryear and just what they love so much about them
Nothing says nostalgia more than re-watching a clip on the TV that struck you as so relevant at some point in your youth. And, being in the creative business now seemed as good a time as any to ask a handful of Australian creatives to take us back to their younger days with the adverts that stood out to them then, and still do today.
Behind the Work 8 Add to collection
A campaign released by BBDO Indonesia, Guerrero and Greater China for Sweety Silver Pants touches upon Indonesian folklore beliefs that a monster may come and steal away crying babies
There is a belief in Indonesia that when a baby cries continuously, a monster may come and steal it away. Local diaper brand Sweety Silver Pants has launched a new campaign that puts a contemporary twist on these ancient, well-known myths. Ghoulish monsters have been given a ‘Baby Yoda’ transformation as the campaign urges parents to change their baby’s diapers in a timely manner.
Little Black Book, Wunderman Thompson Indonesia’s CEO, Vaishali Sarkar on what’s been driving communications in the country and the power of social media to express opinions, writes LBB’s Natasha Patel
Company Profiles 102 Add to collection
As TOMORROW merges with MediaMonks Shanghai, managing director Rogier Bikker shares his journey and thoughts on China’s creative scene, writes LBB’s Natasha Patel
TOMORROW Shanghai’s managing director Rogier Bikker has had a real adventure since he first entered China from his native Holland aged 16. Coincidentally, this is the same age he registered his first agency as part of his birthday gift. Now TOMORROW has merged with MediaMonks Shanghai and will slowly become one agency combining the global creative production of MediaMonks with TOMORROW’s already cemented strategy, creative and social discipline.
The idea of creating TOMORROW was Rogier’s second agency in Shanghai and came after he took a road trip back to Holland that lasted three months and spanned 11 countries. “I drove from China back to Holland using only Chinese brands. I had a Chinese car, Chinese phone, Chinese laptop, Chinese clothes, Chinese underwear… Chines
People 58 Add to collection
The chairman and CCO at M&C Saatchi aeiou tells LBB’s Natasha Patel about a career that began with the TV sitcom Bewitched and took him around the world and back again
Tony Liu is one of those creatives whose creativity extends further than just his day job at M&C Saatchi aeiou. He currently heads up the operation as the China office’s chairman and CCO but he’s an artist in his own right too. Point in hand is Tony’s feature that currently sits in the Museum of Modern Art in New York – though he points out he was not nearly as excited about that as he was about his first advertising award.