Islamabad
May 16, 2021
Islamabad : This year around too, Pakistanis and Muslims all around the world experienced the second Eidul Fitr in COVID situation. The government came up with more restrictions before Eid to restrict the gathering of public in markets.
There was a strict ban on tourism and inter-provincial transport to flat the curve of mounting coronavirus cases during the Eidul Fitr holiday.
There was a strict check by the concerned authorities and often raids were conducted to make sure the shopkeepers comply with the government orders. There were many who pull down the shutters and secretly carry out regular business beyond the allocated time that is 6 p.m.
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A campaign released by BBDO Indonesia, Guerrero and Greater China for Sweety Silver Pants touches upon Indonesian folklore beliefs that a monster may come and steal away crying babies
There is a belief in Indonesia that when a baby cries continuously, a monster may come and steal it away. Local diaper brand Sweety Silver Pants has launched a new campaign that puts a contemporary twist on these ancient, well-known myths. Ghoulish monsters have been given a ‘Baby Yoda’ transformation as the campaign urges parents to change their baby’s diapers in a timely manner.
April 19 2021, 12:05 pm | BY Kim Shaw | No Comments
BBDO Indonesia and BBDO Guerrero Philippines have joined forces with Sweety on this campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.
There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness.
BBDO Indonesia & Guerrero joined forces with Sweety on a new campaign adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.