December 17 2020, 1:43 pm | BY Ricki Green | 2 Comments
Leo Burnett Sydney copywriter Megan Smith tells LBB’s Natasha Patel about leaving a small town for the big city with no job lined up and eventually walking into advertising industry and not looking back.
As a small-town girl who grew up in an area on the fringes of New South Wales, Megan Smith views her early years as the perfect catalyst for what would become a career in advertising. The copywriter at Leo Burnett has had stints working in social media, editorial and marketing before taking the leap to the ad side.
But she knew from an early age that her persuasive nature was a sign of things to come: “Looking back on myself as a child it’s not surprising at all that I’ve ended up in advertising, I always loved writing, art, being creative, and forcing my thoughts and ideas onto people who didn’t want to listen… It’s a pretty good match.”
December 16 2020, 12:41 pm | BY Ricki Green | 2 Comments
When it comes to symbols of luck, the lucky cat is right up there with four-leaf clovers and horseshoes. And so, for Select Harvests’ nut brand Lucky Nuts choosing the feline as a talisman for its latest ‘Eat lucky. Live lucky’ campaign was a no-brainer. The result is a 60-second clip so mesmerising that even after a few watches you find yourself drawn back for more.
Directed by Jae Morrison from Finch and conceptualised by Saatchi & Saatchi Melbourne, the film follows one cat from the moment they wake up and hit their alarm through to a day of utter madness. From an auction where they just so happen to raise their ever-moving hand each time the price is increased to a nail salon experience that would be hard work for even the steadiest hands out there, this lucky cat has done it all.
AFP appoints seven new committee members
Seven new appointments have been made across the committee structure of the Association of Fleet Professionals (AFP).
Natasha Patel of Baringa and Aaron Powell of Speedy have been added to the Future Roads Committee while Steve Roper of Prudential, Paul Tate, formerly of Siemens, and Jacob Telemacque of Kings Secure Technologies are now part of the Risk, Compliance and Health Committee.
Stewart Taylor of Police Scotland has joined the LCV Committee and Craig Login of Vodafone has become a member of the EV, Low Carbon and Alternative Fuels Committee.
The AFP’s committee structure was announced in June following the formation of the organisation in March from the merging of the Association of Car Fleet Operators (ACFO) and the Institute of Car Fleet Management (ICFM).