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From King Arthur to Indiana Jones, tales of the hunt for the Holy Grail are legion. The mystical artefact, which made its first appearance in a late 12th century poem by Chrétien de Troyes and which Robert de Boron subsequently claimed was Jesus Christ’s drinking vessel from the Last Supper, has since made countless appearances in literature, art, music, TV shows, movies and even video games. But it continues to prove elusive – much like the most sought after treasure of the food world, the ultimate healthy snack.
Indeed, the Holy Grail of snacking – a product that doesn’t pile on the pounds, boosts wellbeing, keeps you fuller for longer and delivers on indulgence – has turned into something of a quest for suppliers. And their search has become even more urgent of late, with a government crackdown on high fat, salt and sugar (HFSS) products looming. From April 2022, those items will face strict advertising restrictions under plans confirmed in the Queen’s Spe
Lotus has taken a minority stake in Oot
Lotus Bakeries in Belgium has taken a minority stake in organic granola start-up Oot in the Netherlands via its venture-capital arm FF2032.
Oot is a direct-to-consumer business set up in 2018 in Amsterdam and now has 60,000 customers in the Netherlands and Belgium. The company produces a range of freshly baked granolas that are gluten-free and low in sugar, which can be purchased online through its own website in single orders or on a subscription basis.
Lotus Bakeries, the owner of the Biscoff biscuit and waffle brand among a portfolio that also includes snack bars and spreads, did not reveal the size of the stake nor the price paid.
By Edward Devlin2021-02-25T12:20:00+00:00
Neat’s range of multi-surface cleaners are sold in three variants on its DTC site as well as in Ocado, Selfridges, Farmdrop, EcoLiving and independents
Eco cleaning products start-up Neat is the latest fmcg brand to receive backing from serial investor Giles Brook.
Launched at the end of 2020, the business has eliminated single-use plastics by producing plant-based cleaning concentrates in small glass containers and refillable aluminium spray bottles that consumers top up with water.
Brook has injected a six-figure sum and joins the business as lead investor and advisor ahead of an external fundraising round planned for the end of 2021.