Lotus has taken a minority stake in Oot
Lotus Bakeries in Belgium has taken a minority stake in organic granola start-up Oot in the Netherlands via its venture-capital arm FF2032.
Oot is a direct-to-consumer business set up in 2018 in Amsterdam and now has 60,000 customers in the Netherlands and Belgium. The company produces a range of freshly baked granolas that are gluten-free and low in sugar, which can be purchased online through its own website in single orders or on a subscription basis.
Lotus Bakeries, the owner of the Biscoff biscuit and waffle brand among a portfolio that also includes snack bars and spreads, did not reveal the size of the stake nor the price paid.