By Edward Devlin2021-02-25T12:20:00+00:00
Neat’s range of multi-surface cleaners are sold in three variants on its DTC site as well as in Ocado, Selfridges, Farmdrop, EcoLiving and independents
Eco cleaning products start-up Neat is the latest fmcg brand to receive backing from serial investor Giles Brook.
Launched at the end of 2020, the business has eliminated single-use plastics by producing plant-based cleaning concentrates in small glass containers and refillable aluminium spray bottles that consumers top up with water.
Brook has injected a six-figure sum and joins the business as lead investor and advisor ahead of an external fundraising round planned for the end of 2021.