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Watchdog expects telecommunications retail service issues to be addressed

Watchdog expects telecommunications retail service issues to be addressed
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Commerce Commission to retail telcos: behave, or else

Reseller News Join Reseller News Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.Sign up now Commerce Commission to retail telcos: behave, or else Broadband marketing and sales tactics need to be cleaned up. Tristan Gilbertson (Commerce Commission) Credit: Supplied The looming withdrawal of copper-based telecommunications services has prompted the Commerce Commission to urgently canvass views on misleading marketing. In an open letter, the regulator proposed new marketing principles aimed at reducing consumer confusion about their broadband technology options. However, telecommunications commissioner Tristan Gilbertson also made it clear the commission was prepared to force the issue if service providers did not play ball.

Marketing of telephone network options protentially confusing or misleading - Comcom

Photo: 123rf The watchdog is concerned about potentially confusing or misleading marketing to consumers about their options as the country moves away from copper-based services. The lines company Chorus is able to withdraw copper in areas that already have fibre from September, and Spark had been removing public switched telephone network (PSTN) connections since last year. This had prompted plenty of advertising from the telcos, offering new and expanded services, as they try to retain customers and attract new ones. We have examples of people being told they need to move now because Chorus and Spark are in the process of withdrawing their copper or PSTN service when withdrawal isn t even scheduled yet, and marketing materials are making claims about the performance of alternative technologies that don t reflect real world performance, Telecommunications Commissioner Tristan Gilbertson said.

Telcos called into line by ComCom ahead of copper withdrawal feeding frenzy

Telcos called into line by ComCom ahead of copper withdrawal feeding frenzy
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