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1990 Toyota Sera Leaves Us Begging for More
From the Archive: Toyota s charmingly futuristic, Japan-market Sera won t be coming to the United States. We asked Toyota to reconsider. You should, too.
Mr. Robert B. McCurry
1900 I South Western Ave.
Torrance, California 90509
Mr. McCurry:
We don t know a lot about managing a big-time car company, and goodness knows we don t presume to tell other people how to run their business. But may we offer a suggestion? Find out who told your Japanese colleagues that America doesn t want a car like the Sera, and tack his hide up on a shed somewhere. More Foreign-Market Toys
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Photo: Toyota/Jason Torchinsky
Welcome back to Cars Of Future Past, a new weekly series here at Jalopnik where we flip through the pages of history to explore long-forgotten concepts and how they had a hand in shaping the cars we know today. Last Wednesday’s installment focused on the Honda S2000 s often overlooked starting point the Honda SSM and likewise, this week’s traces a similar through line from the ’90s to one of Toyota’s most celebrated modern enthusiast cars only, with way more years in between.
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What Is It?
This sprightly, sunny little canary of a sports car happened to have a decidedly less cheery name. Called the AXV-IV, it represented the fourth project in Toyota’s Advanced Experimental Vehicle series that began with the first AXV in 1985.
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