1990 Toyota Sera Leaves Us Begging for More
From the Archive: Toyota s charmingly futuristic, Japan-market Sera won t be coming to the United States. We asked Toyota to reconsider. You should, too.
Mr. Robert B. McCurry
1900 I South Western Ave.
Torrance, California 90509
Mr. McCurry:
We don t know a lot about managing a big-time car company, and goodness knows we don t presume to tell other people how to run their business. But may we offer a suggestion? Find out who told your Japanese colleagues that America doesn t want a car like the Sera, and tack his hide up on a shed somewhere. More Foreign-Market Toys