Aus start-up IntelligenceBank secures US$37m investment mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Marketing software startup IntelligenceBank nabs $50 million from Five Elms Capital
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Marketing software startup IntelligenceBank nabs $50 million from Five Elms Capital
Simon Thomsen - July 26, 2021 2 MIN READ
IntelligenceBank founder and CEO Tessa Court. Photo: supplied
Melbourne marketing startup IntelligenceBank has landed a US$37 million (A$50m) from US B2B investor Five Elms Capital.
The marketing operations software platform has earmarked the funds to accelerate growth and scale its system, which converts manual processes to digital to improve marketing efficiency, increase speed to market, and minimise marketing compliance risks.
IntelligenceBank helps marketing teams manage digital assets, creative content approvals, compliance, and creative project management. It is used by more than 400 brands with 250,000-plus users in 55 countries. The venture has offices in the US, Canada and Aus
Melbourne marketing tech firm bags $50m US funding
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IntelligenceBank, a Melbourne-based marketing operations platform that counts ANZ Bank, National Australia Bank, Suncorp, Bupa, KFC, Hertz and Hyatt Hotels among its fast-growing customer base, has closed a $US37 million ($50 million) investment from US-based Five Elms Capital, aimed at supporting global growth plans.
The company sells a tech platform that lets companies handle marketing-related tasks such as digital asset management, project management, approvals, compliance, and reporting.
It has more than 400 clients, manages brands across 55 countries, and employs 77 people in Melbourne and North America.
IntelligenceBank founder Tessa Court says she is focused on building the best product in the world as the “love child” of marketing and regtech.
IntelligenceBank Launches Upgrades to Its Online Proofing and Approvals
Helping teams deliver approved marketing assets and projects faster than ever
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IRVINE, Calif., May 20, 2021 /PRNewswire/ Today, IntelligenceBank, the leading innovator in digital asset management and marketing operations, announces its upgraded Proofing feature, enabling marketing teams to work more efficiently together by delivering approved marketing assets and projects faster.
Tired of trawling through emails to stay top of brand, legal and compliance approvals on your campaigns?
Say hello to IntelligenceBank Proofing - a new integrated space to collaborate on assets and campaigns - with full traceability within the plat
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